African US woman-owned company to produce World Games opening, closing ceremonies

African US woman-owned company to produce World Games opening, closing ceremonies

Birmingham-based LRY Media Group had been created in 2017

2-3 weeks into their tenure given that brand brand new CEO regarding the World Games 2021 Birmingham, Nick Sellers simply knew he and their team would pick a big, national company to create possibly the many noticeable occasions of this international competition: the opening and shutting ceremonies, and World Games Plaza, that may feature music, meals, along with other tasks at Railroad Park through the 11 times of the activities.

Chances are they heard a pitch through the company headed by Rashada LeRoy, a native of Dothan whom relocated to Birmingham in 2003 and started a profession meshing entrepreneurism and experience that is corporate.

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