It may be a business-school research study someday: How to destroy a favorite internet site brand name in thirty days or less
OkCupid has faced a prodigious backlash ever because the venerable dating site announced it could ban its users from using fake display screen names.
“ahead of the year that is new we’re eliminating OkCupid usernames, ” the business’s social networking supervisor had written in a Dec. 21 post. “It is beginning with a test team and certainly will quickly be rolled off to every person on OkCupid, therefore all users will have to upgrade their pages making use of their genuine names. “
“We recognize that, for many, usernames certainly are a way that is great showcase who you really are. But also for many, these are typically a pain to create and a discomfort to consider. “
Making some experience of individuals real names (or at least the names they normally use to their Facebook pages) positively exists at other dating web sites, such as for instance Tinder or perhaps The League. (more…)